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Rite Aid Hopes For Greener Pastures After Cutting CEO Grass

This article was originally published in The Tan Sheet

Executive Summary

Rite Aid will operate under a one-year turnaround deadline following the departure of CEO Martin Grass and the infusion of $300 mil. from Leonard Green & Partners.

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One of Rite Aid Chairman Leonard Green's priorities to help the struggling drug store chain rebound is to revise its market strategy to emphasize promotion of products, sales and services, the company said.

Rite Aid Chairman Green Refocuses Marketing Strategy On Product Promotion

One of Rite Aid Chairman Leonard Green's priorities to help the struggling drug store chain rebound is to revise its market strategy to emphasize promotion of products, sales and services, the company said.

Rite Aid Chairman Green Refocuses Marketing Strategy On Product Promotion

One of Rite Aid Chairman Leonard Green's priorities to help the struggling drug store chain rebound is to revise its market strategy to emphasize promotion of products, sales and services, the company said.

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