National Data Corp. to acquire OTC physician recommendations database from PMSI.
This article was originally published in The Tan Sheet
Executive Summary
NATIONAL DATA CORP. TO ACQUIRE OTC PHYSICIAN SURVEY UNIT of Pharmaceutical Marketing Services Inc. under a definitive agreement announced by Atlanta-based National Data Corp. Aug. 20. The unit collects and compiles information about physician recommendations for OTC products based on surveys. Headquartered in Phoenix, Ariz., the group was established three years ago by PMSI.