Nabisco Knox NutraJoint Gelatine dietary supplement on shelves nationwide.
This article was originally published in The Tan Sheet
Executive Summary
NABISCO ENTERING DIETARY SUPPLEMENT ARENA WITH KNOX NUTRAJOINT containing gelatin, vitamin C and calcium. Said to "help maintain healthy joint cartilage and strong bone structures," Knox NutraJoint Gelatine is launching now nationwide. Nabisco is counting on brand recognition of the more than 100 year-old Knox Gelatine name to drive sales of the supplement.