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Medical Specialists: DOA or Alive and Kicking?

Executive Summary

In the early 1990s, many physician specialists feared that managed care would put them out of business, driving specialist fees down, while seeking to establish general practitioners as gatekeepers to keep patient flow down. But if anything, the opposite seems to be happening: specialists are stronger than ever. And that's good news for device companies whose marketing programs are geared to procedure-performing specialists.
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