Danone North America’s Activia video campaign “A-to-Z” targets young women to make a connection between emotions and the complexity of the gut microbiome. The campaign will include four videos, with the first promoting a “bright, fun and musical” feel on the branded site and on YouTube.

FTC settled with one firm and is pursuing litigation against another after alleging claimed supplements could grow bone and cartilage; CBD beverage firm Puration offers to acquire Hemp4mula; and Huron Capital’s Ronnoco Beverage business acquires Trident Beverage.

Else Nutrition will be one of the first companies to market baby and toddler formula and a children’s beverage without dairy or soy while containing a few core ingredients, says CEO Hamutal Yitzhak. Products will debut in North America and Europe in 2020.

NCI's Sharpless named acting FDA head; Mannatech trims loss as costs grow; Nilo drinks to avoiding hangovers; Daoust leads Soylent Nutrition development, innovation; Viactiv in taller, narrower package; Revel Energy made with Nitrosigine; and Thorne has at-home tests for additional concerns.