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FDC Vitamins LLC

Division of Vitamin Shoppe Inc.
www.fdcvitamins.com

Latest From FDC Vitamins LLC

Vitamin Shoppe Unlocks Customers’ Potential By Mining Purchasing Data

Vitamin Shoppe mines customer shopping data for cross-category promotions that “unlock the value” of average customers who buy about 14% of their wellness products from the firm. It reported total sales growth of 3.9% in the fourth quarter to $304.9m, but a $2.2m loss for its contract manufacturing business.

United States Dietary Supplements

Vitamin Shoppe Fits Product Innovation Into Ongoing Overhaul

The firm in May launches a Next Step weight management product formulated with a proprietorial natural spinach extract proven to promote a feeling of fullness and its first, ready-to-drink protein isolate beverage in a BodyTech product. It also looks to the probiotics space for additional products.

Dietary Supplements Wellness
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