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Latest From Swanson Health Products Inc.
Supplement Industry Investment Continues On Swander Pace Contract Manufacturing Move
Swander Pace expands Captek’s operations less than two years after acquiring the firm and seven months after investing in a protein supplement manufacturer as one of numerous private equity firms active in the nutritional products space.
NBTY Trims US Retail Profile While Exiting Contract Manufacturing
The Vitamin World deal jettisons one of NBTY's slower-performing businesses after the firm previously began exiting the low-margin contract manufacturing sector. The acquisition by a Centre Lane Partners unit is the second private equity move in the supplement space in two weeks.
Tracking The ‘Sweet Spot’ Steers Swanson Health Marketing Strategies
The direct-response catalog and online retailer targets more marketing toward consumers younger than the demographic that accounts for the majority of its sales, expands its selections to include more food, personal care and household products and mines international markets for more customers.
Tracking The ‘Sweet Spot’ Steers Swanson Health Marketing Strategies
The direct-response catalog and online retailer targets more marketing toward consumers younger than the demographic that accounts for the majority of its sales, expands its selections to include more food, personal care and household products and mines international markets for more customers.
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