Division of Procter & Gamble Co.
Latest From Wella AG
CEO Matthew Farrell says just 1% to 3% of C&D's sales currently are online, but the firm is learning new tricks from its recently acquired Toppik Hair Building Fibers brand, which generates around a third of its sales through e-commerce platforms. Meanwhile, the "serial acquirer" has an eye peeled for new category opportunities.
CEO Matthew Farrell says 1% to 3% of the firm's sales currently are online, a range he called equal to most other firms competing in the same spaces. But with around a third of the sales for the recently acquired Toppik hair growth line online, C&D firm expects to extrapolate that e-commerce acumen to its other lines.
Due to a challenging economy, new ingredient launches at the in-cosmetics trade show were down, compared with previous years. Instead, suppliers are extending actives into new application areas, reformatting ingredients and reintroducing ingredients to companies with new management or adjusted priorities.
- Medical Devices
- Therapeutic Areas
- Western Europe
- Parent & Subsidiaries
- Procter & Gamble Co.
- Senior Management
- Alfred Kramer, CFO
- Contact Info
Phone: (49) 6151 340
Berliner Allee 65
All set! This article has been sent to email@example.com.
All fields are required. For multiple recipients, separate email addresses with a semicolon.