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Wella AG

Division of Procter & Gamble Co.
www.wella.com

Latest From Wella AG

Church & Dwight's Hair-Building Toppik Line Sets E-Commerce Bar

CEO Matthew Farrell says just 1% to 3% of C&D's sales currently are online, but the firm is learning new tricks from its recently acquired Toppik Hair Building Fibers brand, which generates around a third of its sales through e-commerce platforms. Meanwhile, the "serial acquirer" has an eye peeled for new category opportunities.

Consumer Advertising, Marketing & Sales

Church & Dwight Makes A Toppik Of E-Commerce Sales Growth

CEO Matthew Farrell says 1% to 3% of the firm's sales currently are online, a range he called equal to most other firms competing in the same spaces. But with around a third of the sales for the recently acquired Toppik hair growth line online, C&D firm expects to extrapolate that e-commerce acumen to its other lines.

Dietary Supplements Wellness

Cosmetic Suppliers Adopt New Strategies For Existing Ingredients

Due to a challenging economy, new ingredient launches at the in-cosmetics trade show were down, compared with previous years. Instead, suppliers are extending actives into new application areas, reformatting ingredients and reintroducing ingredients to companies with new management or adjusted priorities.

Consumer Europe
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Company Information

  • Industry
  • Medical Devices
  • Therapeutic Areas
  • Non-Specific
  • Alias(es)
  • Ownership
  • Private
  • Headquarters
  • Worldwide
    • Europe
      • Western Europe
        • Germany
  • Parent & Subsidiaries
  • Procter & Gamble Co.
  • Senior Management
  • Alfred Kramer, CFO
  • Contact Info
  • Wella AG
    Phone: (49) 6151 340
    Berliner Allee 65
    Darmstadt, 64274
    Germany
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