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Novartis Consumer Health Inc.

Division of Novartis AG
www.us.novartis.com

Latest From Novartis Consumer Health Inc.

Neurocet Cliff's Notes Fail NAD Test For 'Stronger Than Morphine' Claim

NAD says direct advertising claims for the Neurocet supplement rely on insufficient or ill-fitted research – including summaries – and marketer National Media Group should discontinue numerous statements challenged by the Council for Responsible Nutrition.

United States Dietary Supplements

GSK/Novartis Support For Benefiber Claims Too Thin To Convince NARB

Referring to rather than providing two studies was GSK/Novartis' downfall in arguing before the National Advertising Review Board to support Benefiber regularity claims. GSK/Novartis questions the panel’s "refusal to accept the full translations of two confirmatory studies referred to in the record."

Consumer United States

GSK/Novartis Support For Benefiber Claims Too Thin To Convince NARB

Referring to rather than providing two studies was GSK/Novartis' downfall in arguing before the National Advertising Review Board to support Benefiber regularity claims. GSK/Novartis questions the panel’s "refusal to accept the full translations of two confirmatory studies referred to in the record."

Consumer United States

NAD Sees Health Claims Without Clinical Trials As Risky But Possible

The National Advertising Division intends its standards and reviews to be flexible but acknowledges it is “risky” for advertisers to support health claims without clinical trial RCT data, says senior attorney Kat Dunnigan.

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Company Information

  • Industry
  • Pharmaceuticals
    • Nutraceuticals
    • OTC, Consumer
  • Therapeutic Areas
  • Non-Specific
  • Alias(es)
  • Ownership
  • Private
  • Headquarters
  • Worldwide
    • North America
      • USA
  • Parent & Subsidiaries
  • Novartis AG
  • Senior Management
  • Contact Info
  • Novartis Consumer Health Inc.
    Phone: (49)(800) 452-0051
    230 Park Ave.
    21st. Fl.
    New York, NY 10169
    USA
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