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First Health Inc.

Latest From First Health Inc.

Consumer Pricing for the World's Top-Selling Drug

Pharma companies need to adjust pricing strategies for consumers. Pfizer did just that for Lipitor in two key Medicare plans.
Regulation Reimbursement

Formulary 101: The Medicare Program Hosts A Cash Course In Therapeutic Alternatives

CMS and the Medicare private drug plans are using Medicare enrollment to teach seniors -- and their adult advisors -- about the cost savings from therapeutic interchange. Training patients to look for cost savings and to discuss costs with doctors is clearly a secondary objective of the Medicare enrollment process. The Medicare plan finder website and private plan sites carry frequent messages to alert beneficiaries cost savings. Pfizer responds with consumer-based pricing for Lipitor.
BioPharmaceutical Regulation
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