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Otsuka America Inc.

Division of Otsuka Holdings Co. Ltd.
www.otsuka-america.com

Latest From Otsuka America Inc.

Cipla Revs Up In US, Newer Markets To Cushion Against Volatility

US scale-up plans, cost optimization and a deeper push in certain other markets to garner volumes and as a buffer against volatility were some of the key strategies discussed by Cipla’s CEO at the recent J.P. Morgan Healthcare Conference in San Francisco.

Commercial Strategy

Less Is More: FDA May Narrow Risk Info In Rx Drug TV Ads

Agency is considering whether drug broadcast ads should note only risks that are severe, serious or actionable; FDA study finds this limitation improves risk recall and recognition of benefits.

Advertising, Marketing & Sales Drug Safety

ANDA Case Filings Drop 32%, But Still High Compared To Last Decade

Lex Machina reports that 316 ANDA cases were filed in 2016 compared to 468 in 2015; number of inter partes review petitions filed on Orange Book patents has declined since 2015.

BioPharmaceutical Policy

New Trends In R&D Partnering: Biopharma’s Bet On The US Veterans Administration

The US Veterans Administration is attracting more interest from drugmakers seeking to grow their foothold in the lucrative – but scientifically challenging – market for CNS disorders. The allure comes from VA’s strong analytics and data crunching capabilities as well as its investigatory and trial management expertise in high-profile areas like traumatic brain injury, post-traumatic stress and major depression.

Research and Development Strategies Innovation
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