Latest From Clorox Co.
The Irish firm will expand applications for Ganeden’s probiotic innovations, which also will complement Kerry’s Wellmune immune-boosting ingredient. Ganeden is the latest addition to Kerry's businesses targeting North American sales growth.
Clorox and Reckitt Benckiser are among firms that have acquired their way into the probiotics game in recent years, and such deals are likely to continue in a space populous with niche brands.
Mediterra adds nutrition bars; Mannatech expands markets for essential oils; Livwell toasts hangover remedies; and more news in brief.
Clorox Co. enters the probiotics space with a $290m purchase of Renew Life, a firm with annual sales of $115m. Clorox plans to expand the firm's lines in the natural product and mass retail markets while targeting new points of sale.
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