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Latest From L'Oreal SA

Once Was Enough For J&J In Supporting Neutrogena ‘#1 Recommended’ Advertising

J&J Consumer appeals National Advertising Division decision, arguing a “#1 claim” for its Neutrogena personal care line challenged by L’Oréal USA is materially similar to one that NAD attorneys found it supported more than a decade ago.

Ad Complaints Commercial

After Clarisonic: Device Brand’s Founder Primes Opulus For Launch In New Beauty Tech Era

This fall, Robb Akridge’s Opulus Beauty Labs will be launching stripped-down, “peak potency” skin-care formulas in the form of Opoules that users warm and blend in an Activator appliance, providing fresh, single-dose treatments. The system bears similarities to Swiss startup Réduit’s Hairpods and applicator device, as well as L’Oreal’s AI-powered Perso, slated to debut in 2021.

Beauty Innovation

L’Oreal Powering Down Clarisonic After 16 Years Of Innovation, More Than 15 Million Devices Sold

The decision to close Clarisonic follows a 234m impairment charge recorded in 2016 and comes as L’Oreal faces tough strategic decisions in a global economy ravaged by the COVID-19 crisis.

Beauty Commercial

Cosmetics Europe Offers Inside Industry Look With BBC StoryWorks Film Series

“How well do we understand the complex sector that supports every facet of our life?” asks Cosmetics Europe’s website for the “Essentials for Daily Life” film series co-developed with the trade association’s members in partnership with BBC StoryWorks Commercial Productions. 

Europe Beauty
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