In vitro data shows potential for Chromadex' Tru Niagen dietary supplement to block coronavirus infection. Chromadex' CEO Rob Fried tells HBW Insight about the company's background and Tru Niagen's recent UK launch. 

Procter & Gamble, through its UK wellness subsidiary Nature's Best, is on-trend with new vegan vitamin D3 and iron supplements. Nature's Best has also launched three other vitamin D3 products in the country, as well as an ashwagandha supplement. 

Recently approved by the UK's MHRA for use by healthcare professionals, Abingdon Health's AbC-19TM Rapid Test is now being trailed with the British public for home use. Abingdon is confident that an MHRA-endorsed COVID-19 home test could be available "in the coming months.”

The Japanese government has approved a raft of measures aimed at expanding the country's consumer health market, including reforms to an Evaluation Committee that has not lived up to its promise of expediting Rx-to-OTC switches. 

HBW Insight speaks to EU regulatory expert Amanda Isom of Bloom Regulatory Ltd about the current state of play in Europe’s CBD cosmetics market, reflecting on how it compares with the situation in US, and the EU market for CBD food supplements.

The latest UK wellness marketing news, with three new omega-3 supplements from P&G, a chewable version of Alliance’s MacuShield eye supplement and a move into the fashionable “beauty from within” market from VÖOST.