Novartis To Ape Aimovig's US Market Strategy In The EU As CHMP Gives Market Go-Ahead
Executive Summary
Swiftly following its first approval in the US, Amgen/Novartis' Aimovig has just been given a CHMP go-ahead in the EU positioning it to be the first CGRP targeting agent on the market there. Launch tactics look set to mirror those in the US.
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