Making It Digital: What Is Pharma Doing?
Executive Summary
The pharmaceutical industry may have pioneered some great science, but when it comes to digital health it has been behind the curve. As patients and payers open up to the idea pharma has now begun to embrace the digital revolution. Lubna Ahmed takes a look at where the industry is now and where it can go.
You may also be interested in...
Don’t Miss The Train: Pharma's Future Holds Deeper Digital Deals, Outcome-Based Pacts
Asked by Scrip to name two big changes coming pharma's way, Merck KGAA Healthcare CEO Belén Garijo identified artificial intelligence and outcome-based pacts as 'ways of the future'.
Text Mining And Machine Reading: The Answer To Pharma's R&D Data Mountain?
How to make the most of the wealth of raw data in pharmaceutical R&D is an increasing challenge for the industry. The digital revolution is already having an impact in areas like clinical trials, and pharma is also starting to embrace new technologies in drug discovery.