Pao Principle CEO On Marketing Beauty To Status-Conscious Chinese Consumer
This article was originally published in PharmAsia News
Executive Summary
Everyone wants a piece of the $12.5 billion Chinese beauty market, but success in a market where brand loyalty is rare, makeup on minors is taboo and cosmetics in general are a new concept to many, takes savvy and a willingness to invest
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PharmAsia News Business Bulletin
A regular roundup of commercial stories appearing in Scrip’s sister publication PharmAsia News, whose multilingual team of regional experts provides authoritative business intelligence focused on the Asian marketplace. Full stories can be accessed by clicking on the story title (subscription required).
PharmAsia News Business Bulletin
A regular roundup of commercial stories appearing in Scrip’s sister publication PharmAsia News, whose multilingual team of regional experts provides authoritative business intelligence focused on the Asian marketplace. Full stories can be accessed by clicking on the story title (subscription required).