Pharma Tweeting: Five Twitter Moments That Highlight The Perils Of The Platform
Scrip takes a broad look at some controversial Twitter moments that pharma should be watchful of - words once let out of the cage cannot be whistled back again.
You may also be interested in...
Pharmaceutical marketing and sales shifted toward digital by necessity as the COVID-19 pandemic set in, but advertising experts say offline channels still have an important place in an effective, multi-channel promotional strategy. Defining a brand’s key audience and customer drivers should be the determining factor in channel selection, not chasing the next new media platform.
INFOGRAPHIC: Wait time for confirmed commissioner has been trending down.
From Vioxx to EpiPen, industry has been called in to testify before Congress on a range of issues. But with seven big pharma leaders having accepted the Senate Finance Committee's invitation Feb. 26, the stage is set for some exceptional political theater.