Cure Pharmaceutical Targets Rx Entry For Film Strip While Now Focused On Supplements
Cure Pharmaceutical is launching Sleep Stripzzz melatonin supplement delivered in a fast-dissolving oral strip. The company has bigger visions of using the CureFilm delivery method in CBD products and eventually Rx drugs.
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Natural products cut into sales of OTC sleep aids as more consumers prefer naturals as non-addictive and not causing grogginess the following day, Kline & Co. research shows. OTC sleep aids posted 3.4% growth in 2016, down from 50% to 15% growth in recent years.