How Drug Promotion Might Change Under Trump's Rx Pricing Plan
DTC disclosure requirements are shiny but probably not substantive; copay navigator might be weightier.
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PhRMA unveiled a voluntary policy under which drug makers will provide information in DTC ads about how to access drug prices and cost information. But hours later HHS issued a proposed rule on the same topic, only requiring drug makers to include WAC prices in TV ads. .
Where can HHS go it alone, and where does it need Congress?
Many of blueprint's proposals could be accomplished administratively, but will still be shaped by stakeholder feedback.