Novartis Sets 'Flexible Pricing' For Kisqali To Compete Against Pfizer's Ibrance
Executive Summary
Novartis has packaged and priced Kisqali – the second CDK4/6 inhibitor approved in the US – to compete with Pfizer's Ibrance, which made the mechanism of action the standard of care in untreated metastatic HR+/HER2- breast cancer.
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