Can Slow Selling Heart Drug Entresto Perk Up In 2017? Novartis Hopes So
Executive Summary
Sales of Novartis' Entresto have been painfully slow and missed their 2016 target of $200m – but the big pharma hopes the heart failure drug's sales momentum will take off next year and it remains confident the first-in-class therapy will eventually reach peak annual sales of around $5bn.
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