DTC Advertising Is Back With A Bang
Executive Summary
The pharmaceutical industry spent roughly $6bn in 2015 on direct-to-consumer advertising, and the upswing is expected to continue due to favorable economics. Most of the dollars go to TV ads, with more emphasis on targeted patient groups.
You may also be interested in...
Diabetes DTC Ads Stand Out For Off-Label Promotion, Study Finds
Drugs like Victoza, Farxiga, Jardiance, Trulicity, and Invokana were called out for promoting weight loss and blood pressure reduction by Yale University researchers in a new study published in the Journal of General Internal Medicine.
The Return Of The US Pharma Sales Force
The number of pharmaceutical sales reps in the US grew to the highest levels in 2016 since 2011. The trend has continued in 2017, fueled by growth in oncology, where there have been new launches.
Bridging The Drug Price Divide: Ideas And Approaches Debated At PSA
Leaders from across the industry met at Informa's Pharmaceutical Strategy conference and addressed some of the most critical issues facing the industry: pharma's tarnished reputation and drug pricing.