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Sweden strikes back at counterfeit drugs websites with new net, press and TV presence

This article was originally published in RAJ Devices

Executive Summary

In the face of the ever-increasing threat from counterfeit medicines, the Swedish Medical Products Agency (Läkemedelsverket) has launched a campaign aimed at cutting off perhaps their most controversial and currently unstoppable route into the market. The agency’s latest crusade against the counterfeiting phenomenon will consist of television advertisement and a bespoke website, together with announcements in the daily press and on the internet, with the sole intention of informing the public about the dangers of buying medicines from unauthorised websites.




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