HealthPrize Technologies LLC
Winning at medication adherence
This article was originally published in Start Up
Executive Summary
HealthPrize Technologies LLC, a company developing Internet and mobile-based gaming and loyalty rewards applications, hopes to teach the industry how to motivate reluctant patients to take their medicine. By making behavioral psychology part of the prescription, the start-up thinks that pharmaceutical companies, payors and providers will reward it for boosting adherence rates.
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