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Improving Breast Cancer Outcomes Through Early Detection

This article was originally published in Start Up

Executive Summary

This year, more than 192,000 women will be newly diagnosed with breast cancer, according to "US Markets for Breast Cancer Detection and Diagnostic Technologies," a report recently issued by Medtech Insight. Breast cancer represents a medical market growing through demographics, but also driven by advances in technology. The US market for breast cancer screening and diagnosis, which totaled more than $2.1 billion in 2008, is expected to grow at a healthy annual clip of 5.4% to more than $2.8 billion in 2013, despite the present economic uncertainty, including impending health care reform and cost/reimbursement issues.

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