Marketing on a Budget: An Internet Launch
This article was originally published in Start Up
Executive Summary
LAM. Pharmaceutical Corp., a tiny firm hoping to compete in the highly fragmented wound-healing market, has hired RxCentric to help it launch its new hyaluronic gel via the Internet. L.A.M. is betting that the approach can effectively but relatively inexpensively showcase a product that management believes is clinically superior to the offerings of much larger companies.
You may also be interested in...
Super-Specialist CROs: Commercializing Pharma R&D Expertise
Outsourcing is not just for mundane pharma services anymore. Increasingly, drugmakers are contracting for specialized R&D assistance they expect to provide strategic as well as tactical advantages.
Spero Therapeutics: Remodeling Antibiotics
Like other companies investigating entirely new ways of treating bacterial infections, biotech start-up Spero is increasingly aware that novel antibiotics may need to travel new clinical and regulatory pathways to market.
RxMP Therapeutics LLC
RxMP Therapeutics LLC is working to resolve excessive diffuse bleeding that is often associated with trauma, and also with certain orthopedic and cardiovascular surgeries. The start-up believes it can successfully treat excessive diffuse bleeding with particles produced from the membranes of red blood cells that have been freeze-dried and then, literally, blown to bits.