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Pharma's Internet Wish List

This article was originally published in Start Up

Executive Summary

Senior execs from SmithKline Beecham, Pfizer and Merck Medco assess their progress in e-business and their partnership needs with small companies. SmithKline Beecham's newly named VP, E-commerce, Spyros Stavrakas, is getting a handle on the different ways in which SB's various divisions are currently using the Internet. Merck-Medco's VP of Physician Office Technology, Kyle Farmer discusses his company's online prescribing initiatives, which includes a pilot program that will eventually involve 11 start-ups.. The VP for information management at Pfizer Central Research, James Milson, describes the ways in which his company is using the Internet to streamline the clinical trial process, particularly with respect to FDA and submissions and patient recruitment.
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