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Exit Strategy, Virtually

This article was originally published in Start Up

Executive Summary

The idea behind a virtual company is to put relatively little money to work in a new enterprise, get a program to a go/no go decision point, and then sell it for a big mark-up (if the data looks good) to a more completely infrastructured company. Hillman Ventures has been the main proponent of this strategy but their first "liquidation event" shows that the jury is still out on the strategy's success.


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