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Brand-New Leverage

This article was originally published in Start Up

Executive Summary

Investors initially were disapproving of what they considered Ambi Inc.'s excessive promotion of its one product, {Cardia}, a salt alternative for use in the dietary management of hypertension, especially since this product isn't even a drug. Nevertheless, Ambi is going ahead with an acquisition to bring it a pipeline of nutritional products that may benefit people with heart disease and other conditions, looking to leverage the {Cardia} name.


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