Novo Nordisk E-Detailing Strategy Infiltrates China County Hospital Market
This article was originally published in PharmAsia News
Executive Summary
County hospitals are leading health care growth in China, but costs are high and profitability low. Armed with mobile technologies, Novo Nordisk has forged ahead with education and commercial pilot efforts that have brought measures of success and surprises along the way, Jack Chen, China marketing vice president, tells PharmAsia News.
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