Pfizer Leads Pharmaceutical Companies In Web Services: MCI Survey
This article was originally published in PharmAsia News
Executive Summary
The top provider of web-based services in the pharmaceutical industry is Pfizer, according to the results of a survey compiled in a December 2012 medical multi-media white paper from Medical Collective Intelligence, a pharmaceutical marketing research company.
The top provider of web-based services in the pharmaceutical industry is Pfizer, according to the results of a survey compiled in a December 2012 medical multi-media white paper from Medical Collective Intelligence, a pharmaceutical marketing research company. Pfizer was followed by Dai-Ichi Sankyo, Astellas, Takeda, and AstraZeneca. With 3,016 doctors viewing corporate medical websites participating in the survey, Pfizer emerged on top among both general physicians (12.1% of responses) and surgeons (11.4% of responses). The survey, carried out online from Nov. 8-20, 2012, focused on website practicality and usefulness, impact of drug promotion, and product mindshare. (Click Here For More – Japanese Language)
“MCI Survey: Pfizer Top Web Services Company” mixonline.jp 01/25/2013