Pushing The Envelope On Marketing Drugs To Physicians In Asia – Southeast Asia Pharmaceutical Forum
This article was originally published in PharmAsia News
A ban on advertising prescription drugs in every Asian Pacific nation except New Zealand has prompted some to see how far they can push the envelope to build brands.
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PharmAsia News looks ahead at 2015 to highlight expected trends and events shaping the biomedical community in Southeast Asia.
Southeast Asia in 2014 saw a continued push by several nations in the region to ink a Trans-Pacific Partnership pact that would potentially have a major impact on biological drugs. Also manufacturing and distribution saw a leap in the hub of Singapore as governments in the region ramped-up health spending.
Asia now shoulders 63% of the world’s type 2 diabetes burden, with around 202 million cases in total and a younger onset age than the Western population. Most of these cases are in China and India, while the national prevalence of type 2 diabetes has also increased two-fold or more in many Asian countries, according to data gathered for the 10th International Diabetes Federation-Western Pacific Region held jointly with the 6th Asian Association for the Study of Diabetes in Singapore in late November.