Israel's Super-Pharm, Pfizer Form JV For On-Line Viagra Sales
This article was originally published in PharmAsia News
Executive Summary
Pfizer and Israeli drug maker Super-Pharm have set up a joint venture to market the best-selling Viagra (sildenafil) erectile dysfunction drug on the Internet to fight counterfeits
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Pfizer and Israeli drug maker Super-Pharm have set up a joint venture to market the best-selling Viagra (sildenafil) erectile dysfunction drug on the Internet to fight counterfeits. The deal calls for Super-Pharm to use its Web site to market the drug and deliver itdirectly to men who buy it with a valid prescription. On-line buyers would receive a 9% discount from the list price. Super-Pharm said the main intention of the venture is to compete with counterfeits of the popular drug, a major problem in Israel. (Click here for more) "Super-Pharm, Pfizer Set Up On-Line Viagra Venture" - Globes (Israel) (0/13/11) |