India Device Market Requires Creative Thinking To Make A Sale
This article was originally published in PharmAsia News
Executive SummaryIn India, cash is king. So how do you close a sale of your diagnostics equipment to a lab that operates in the massive country's large cash economy
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A regular roundup of commercial stories appearing in Scrip’s sister publication PharmAsia News, whose multilingual team of regional experts provides authoritative business intelligence focused on the Asian marketplace. Full stories can be accessed by clicking on the story title (subscription required).