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MNCs Need China-Oriented Oncology Strategy Mixed With Pricing Know-how

This article was originally published in PharmAsia News

Executive Summary

To succeed in China's fast-growing oncology market, multinational pharma companies need to look closely at their product mix and figure out whether getting listed on the country's reimbursed drug list will increase volume enough to offset price reductions, or whether it makes more sense to charge full retail prices to patients paying out-of-pocket and settle for lower volume
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