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Mitsubishi Tanabe Pharma Outfits Sales Reps with Electric Cars

This article was originally published in PharmAsia News

Executive Summary

Japanese drug company Mitsubishi Tanabe July 27 introduced electric automobile i-MiEV made by Mitsubishi Automobile to its marketing operations. Company sales representatives will drive the cars to meet with clients. Although other Japanese drug makers such as Astellas have introduced hybrid cars to their business fleets, Mitsubishi is the first to equip medical reps with electric vehicles. (Click here for more - Japanese language

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