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Japan Pharmaceutical Association Initiates New Generic Drug Awareness Campaign

This article was originally published in PharmAsia News

Executive Summary

Japan Pharmaceutical Association launched a new generic drug awareness campaign. The association distributed 30 million booklets to deepen understanding of generic drugs among patients. Based on a government initiative of encouraging more generic drug substitutions, JPA is focusing on educating pharmacists and patients of possible generic drug substitutions, the association asks pharmacists to confirm with patients before a substitution. (Click here for more - Japanese language

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