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An 18 Percent Solution? Lilly And Daiichi Bet On A Premium Price For Effient Over Plavix

This article was originally published in PharmAsia News

Executive Summary

Lilly and Daiichi Sankyo's newly approved platelet inhibitor Effient (prasugrel) will be priced at an 18 percent premium to Bristol-Myers Squibb's market leader Plavix, even though Effient carries a "black box" warning for bleeding risks, the drug makers disclosed on July 15

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PharmAsia News Business Bulletin

A regular roundup of commercial stories appearing in Scrip’s sister publication PharmAsia News, whose multilingual team of regional experts provides authoritative business intelligence focused on the Asian marketplace. Full stories can be accessed by clicking on the story title (subscription required).

PharmAsia News Business Bulletin

A regular roundup of commercial stories appearing in Scrip’s sister publication PharmAsia News, whose multilingual team of regional experts provides authoritative business intelligence focused on the Asian marketplace. Full stories can be accessed by clicking on the story title (subscription required).

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