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Daiichi Sankyo/Lilly's Prasugrel Clears FDA

This article was originally published in PharmAsia News

Executive Summary

WASHINGTON - U.S. FDA is showing no evidence of summer doldrums - the agency has approved Daiichi Sankyo/Lilly's oral platelet inhibitor Effient (prasugrel)

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Daiichi Sankyo To Revamp Prasugrel's U.S. Marketing After Sluggish Sales

TOKYO - An 11.1 percent upward operating income revision to ¥100 billion notwithstanding, Daiichi Sankyo is streamlining its U.S. marketing strategy for platelet inhibitor Effient (prasugrel) as the drug's July-September U.S. and European sales remained a humble ¥1.8 billion, a company spokesman said Nov. 2

Daiichi Sankyo To Revamp Prasugrel's U.S. Marketing After Sluggish Sales

TOKYO - An 11.1 percent upward operating income revision to ¥100 billion notwithstanding, Daiichi Sankyo is streamlining its U.S. marketing strategy for platelet inhibitor Effient (prasugrel) as the drug's July-September U.S. and European sales remained a humble ¥1.8 billion, a company spokesman said Nov. 2

Daiichi Sankyo's Anti-clotting Drug Effient Draws Muted Acceptance In U.S., But Cost Analysis Shows Effient Cheaper Than Plavix

TOKYO - The delayed U.S. launch of Daiichi Sankyo's and Eli Lilly's anti-blood clotting drug Effient (prasugrel) is drawing a muted initial U.S. practitioner acceptance, yet it could become more than a formidable rival of competing medicine, Plavix in the long run, company spokespersons and analysts told PharmAsia News.

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