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Japanese Prescription Drug Market Could Grow To ¥9 Trillion In 2016

This article was originally published in PharmAsia News

Executive Summary

Japanese marketing research company Tokyo-based Yano Research Institute estimates the therapeutic drug market in Japan will reach ¥9.16 trillion by 2016, a 23-percent increase compared to total sales in 2008. The reasons cited are a strong demand for drugs by an increasingly aging population coupled with healthcare reform centered on drug re-pricing policies that is estimated to slow down over the years. According to Yano Research, the single biggest factor impacting the market is the national price reduction policy conducted every two years. The company also estimated the market could shrink to ¥7.24 trillion if the re-pricing policy is to further accelerate. (Click here for more - Japanese language
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