Scrip is part of the Business Intelligence Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

This copy is for your personal, non-commercial use. For high-quality copies or electronic reprints for distribution to colleagues or customers, please call +44 (0) 20 3377 3183

Printed By

UsernamePublicRestriction
UsernamePublicRestriction

Pharmaceutical Giants Fight For Smoking Cessation Market In China

This article was originally published in PharmAsia News

Executive Summary

Johnson & Johnson recently launched in China its Nicorette chewing gum and patch for people who want to quit smoking. It is the third such global product to enter the country following Novartis' Nicotinell (Nicotinell transdermal nicotine patches)and Pfizer's Champix (varenicline) (PharmAsia News, Dec. 8, 2008) launched respectively in 2007 and 2008. Compared with Nicotinell and Champix, which need prescriptions, OTC Nicorette offers greater accessibility to more people. Industry analysts point out that the huge China market accounts for the three giants' move, but the lack of short-term profit may cause some interested parties to withdraw. Johnson & Johnson agrees with the observation, but stresses its long-term strategy that will see product launches with different flavors. (Click here for more - Chinese Language)
Advertisement

Related Content

Pfizer Launches Champix In China
Advertisement
UsernamePublicRestriction

Register

SC072049

Ask The Analyst

Please Note: Click here for more information on the Ask the Analyst service.

Your question has been successfully sent to the email address below and we will get back as soon as possible. my@email.address.

All fields are required.

Please make sure all fields are completed.

Please make sure you have filled out all fields

Please make sure you have filled out all fields

Please enter a valid e-mail address

Please enter a valid Phone Number

Ask your question to our analysts

Cancel