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GSK/Dr. Reddy’s Deal To Co-Promote Branded Generics In Emerging Markets

This article was originally published in PharmAsia News

Executive Summary

GlaxoSmithKline and India-based generics giant Dr. Reddy's now must iron out how best to sell branded generics in diverse emerging markets after reaching a strategic alliance, announced June 15 (PharmAsia News, June 15, 2009)

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