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Novartis To Launch Six New Drugs In China

This article was originally published in PharmAsia News

Executive Summary

Novartis says it plans to launch six new drugs in China this year in an effort to boost the nation's share of Novartis sales beyond the current 1 percent. As part of its plans in China, Novartis says it will increase its local staff by 20 percent this year, bucking the trend of most other multinational companies of reducing staff. The Novartis plan envisions increasing global sales by 5 percent this year and is counting on China to help achieve that goal. (Click here for more
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