China Still Approves Celebrity-Based Drug Ads Despite Ban
This article was originally published in PharmAsia News
Executive Summary
Despite a government crackdown on the use of actors posing as medical experts to promote drugs, China apparently is still allowing celebrities to promote them in commercials. Commercials have been showing on television stations around the country featuring celebrities, including soccer star David Beckham promoting a drug similar to Pfizer's Viagra (sildenafil). A sales manager for the maker of the Chinese version, USA Selikon, said the commercials had been approved by government authorities. Other ads feature foreign movie stars to sell the same drug. (Click here for more