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GE Healthcare Joins Wave Of Life Sciences Companies Targeting Rural India

This article was originally published in PharmAsia News

Executive Summary

BANGALORE, India - Targeting rural India as the next big business opportunity seems to be the flavor of the season for multinational companies as GE Healthcare becomes the latest entity to realign its product strategy to primarily suit rural health centers

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New Approaches To Innovation Needed To Reach Globe's Poor At The "Bottom Of The Pyramid" - And To Fend Off Emerging Competitors Around The World

CAMBRIDGE, Mass. - Life science companies looking to provide healthcare solutions to the poorer, "bottom of the pyramid" - a population reaching more than 600 million people in India alone - should focus on business model innovation as much as on innovative products, according to delegates at the U.S.-India Chamber of Commerce biopharmaceutical and healthcare summit in Cambridge, Mass

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