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China To Crack Down On TCM Ads In Wake Of False Claims

This article was originally published in PharmAsia News

Executive Summary

Traditional Chinese medicines are facing a crackdown on their advertising claims as drug regulators establish a Web site for the public to check their authenticity. The database already includes 1,188 advertisements for traditional medicines, and cites 529 as valid, 637 outdated and 22 banned. Local authorities are required to send new TCM ad information to the State Administration of Traditional Chinese Medicine to investigate. Illegal ads in China for medical equipment, pharmaceuticals and health supplements are being found increasingly on the Internet and satellite TV stations. (Click here for more
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