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Bayer To Allocate 10 Million Yuan For Community Health In China

This article was originally published in PharmAsia News

Executive Summary

Bayer HealthCare has announced that, starting this month, it will allocate 10 million yuan ($1.45 billion) for China's community health establishment project, the largest ever between a non-government organization and the Ministry of Health. MOH officials say the project will actively publicize community health services in the next three years, including training administrators, developing and extending suitable practice standards, as well as supporting community health organizations to conduct health education and promotion. Besides Bayer, Johnson & Johnson, Pfizer and Novartis have also participated in such exercises. Industry observers point out that the strategy builds up a favorable image of corporate responsibility on social welfare. The perception will help companies concerned project a reliable reputation, benefiting their bids for drug tenders and their drugs' inclusion in the medicine catalog. (Click here for more - Chinese Language
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