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AstraZeneca Wins With Concentration On Rural China

This article was originally published in PharmAsia News

Executive Summary

U.K.-based AstraZeneca has developed a different China strategy than most of its global competitors in the drug-making business. Instead of concentrating on a quest for big sales in the largest of China's cities, AstraZeneca has been working on sales in more rural parts of the country ignored by competitors. The firm's sales in China about quintupled since 2001, with sales last year amounting to $423 million, making it No. 1 in the Chinese market. That domination could add leverage for AstraZeneca as it seeks to expand its share of the lucrative Chinese market. (Click here for more - a subscription may be required

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