Aussie Study Says Drug Brands Influence Doctor Recommendations
This article was originally published in PharmAsia News
Executive Summary
An Australian study indicates whether a drug is branded appears to influence a physician's recommendations. In the study, antidepressants well-branded and marketed to health professionals end up being prescribed more often than alternatives. Primary care physicians in Australia also tend to rate drug maker representatives among their most helpful sources of pharmaceutical information. (Click here for more
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